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IBM developerWorks gets more social


By Alex Handy
April 30, 2009 — 
Software developers are not normally known for their social skills. But IBM is hoping that adding social networking features to its developerWorks site will bring out the friendlier side of their users.

Officially launching today, the new developerWorks site enables users to provide information about their education, experience and projects they’re working on, as well as to categorize their areas of expertise.

“We are enabling professionals to set up a robust profile in developerWorks that speaks to what their education is and what their experience is," said Stephanie Martin, director of developerWorks. "That profile will follow them throughout their entire experience at developerWorks. If they go into a forum, their virtual business card will pop up next to their name. That entire community can see how credible is that answer."

This is just the beginning for developerWorks' planned community-building project, said Martin. For now, developers can build their own project groups and link up with other likeminded people using the service. The goal, said Martin, is to allow those connections formed in developerWorks to propagate into the actual development world, either through collaboration around open-source projects, or through a better, more complete catalog of interpersonally exchanged advice.

The possible points of collaboration are extended by the inclusion of social bookmarking and blogging software in the platform. Developers can share links and log their daily activities within developerWorks, said Martin.

The developerWorks social networking code is based on Lotus Connections, which adds such social connections and user profile capabilities to the Lotus business suite. said Martin.  Already the IBM team has created some generic groups around topics such as Java and XML.

The developerWorks site already hosts more than 8 million users, said Martin; IBM employees are counted among that number.  She added that developers already using the site will not have to recreate their personal information, nor will they have to reregister. Current users will find that their profiles are waiting to be filled out now. Once that's complete, users can also create a launch page, with links and news feeds customized to their desires.

“This is the strategic weaving of social networking capabilities into the fabric of developerWorks,” said Martin. “We have a huge audience today, so it's not creating an audience, it's providing more value for those already there.”


Related Search Term(s): IBM


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