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Microsoft combines SOA and storage business units




April 1, 2009 — 
In what an analyst says might be a response to the economic environment, Microsoft has reorganized its Server and Tools Business group by combining its data storage and Web services business units into a single group.

Yesterday, Microsoft announced that its Connected Systems Division and Data and Storage Platforms Division would comprise a new group called the Business Platform Division. BPD will be headed up by Microsoft corporate vice president Ted Kummert.

Corporate vice president Robert Wahbe, who currently leads the Connected Systems Division, will be responsible for Server and Tools marketing, a position previously held by senior vice president Andy Lees. BPD resides within the Server and Tools Business group.

The combined organization will enable greater synergies between the product groups, the company says.

"Wahbe and the Connected Systems Division were driving Microsoft's services-oriented architecture strategy," said Rob Helm, director of researcher for the analyst group Directions on Microsoft. "This move could mean that Microsoft is putting a lower priority on SOA. With the economy where it is, companies might not have the capital to commit to forward-looking projects, including SOA ones."

Microsoft's commitment to Web services and service orientation remains unchanged in this economic environment, said Darrell Cavens, director of product management in the Enterprise Application Platform team at Microsoft.

"We will continue to deliver technologies that enable customers to extend the significant benefits they are achieving with 'real-world' SOA,” he added.

To Microsoft, "real world" means being realistic. "Projects that have been monolithic undertakings are the ones that never made it out of the lab and are probably being discontinued today," said director of platform product management Steve Martin in his blog. SOA projects should be born from a "middle out, project approach and based on [generating] business value," he added.

Embedded moves
Can robotic arms reach for the clouds? Under Microsoft’s new Windows Embedded Developer Update Service, announced yesterday at the Embedded Systems Conference, that notion is becoming reality.

As part of the company’s “software plus services” strategy, new MSDN subscription licensing gives developers access to a portfolio of Windows embedded operating systems, as well as servers, Visual Studio, and more than 250 components, according to John Doyle, senior product manager for Windows Embedded. As new technologies become available, the subscription ensures automatic delivery to the subscriber, he explained.

The update service connects subscribers to a cloud where content and components reside. Through a client on the developer’s machine, the cloud recognizes Windows Embedded and points to components that are new to the cloud. It can then seamlessly deliver those selected by the developer. Doyle added that third parties can add their offerings, such as drivers, into the update service.

It’s all part of the company’s initiative to create a system-level solution for building, updating and maintaining devices. “Software plus services is a move from developing a device to plugging it into the enterprise,” Doyle said. “We want to help deliver system solutions that interoperate with existing infrastructure.”

David Rubinstein contributed to this story.


Related Search Term(s): MicrosoftSOA


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