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Apple falls from Macworld tree




January 14, 2009 — 
The first full week of 2009 was booked wall-to-wall by Apple, though it would be the last time. The Macworld Expo opened last week, and while the conference will be back next year, Apple Computers will be sitting it out. Apple announced its intentions to abstain from the expo, starting in December 2010l; Apple declined to give a reason.

Despite the bad news from Apple, attendees were still excited about iPhones and the new series of 17-inch laptops. Raven Zachary, independent iPhone advisor, said that Apple's development decisions around the iPhone were a boon to the platform.
 
“I think Apple made a smart move using the same development environment for Mac development and the iPhone," said Zachary. "Objective C is very powerful. It's a fully featured native programming environment. And Apple has its own IDE and debugging tools. It didn't have to go and reinvent all that for the mobile platform."

Despite these moves, however, Zachary said that enterprises still aren't on the iPhone train.

“Enterprises so far have not been doing a lot of development for the iPhone," he said. "What you're seeing is independent developers, Internet services and game publishers really leading the charge. I think you are going to see enterprise developers do more on the iPhone, but it's going to take some time.

“Right now, the enterprise participants have been lagging. But then, how many enterprises today actually build BlackBerry applications? Or Windows Mobile applications? Not many. You'll find smaller ISVs doing that development for a specific enterprise purpose.”

FileMaker steps up
As for software development news at Macworld, FileMaker revealed version 10 of its client and server software. On the server-side, this database storage system received performance updates and optimizations. Those server-side fixes trickle down to time savings on the client-side, which feels quicker thanks to the upstream changes.

FileMaker Client version 10 can now trigger scripts on user actions. The update is backwards compatible, and old FileMaker databases do not need to be updated in order to use these new triggers, said Robert Holsey, technical support engineer at FileMaker.

Real BASIC also released an updated server component. This point-and-click development environment can be paired with a simple server-side database of called Real BASIC Server. The new edition of the Real BASIC Server was optimized and should be more responsive.

Zachary said he will return next year despite Apple's absence.

“As always, Macworld's biggest strength is networking with your peers and people in the industry. Obviously, losing Steve Jobs' keynote was a blow,” said Zachary. “We'll see how Macworld 2010 goes. I'm still planning to attend, but my assumption is things are going to be way down."


Related Search Term(s): databasesembedded developmentiPhoneReal BASICserver managementAppleFileMaker


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