Borland to offer 'cockpit' for piloting ALM projects



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July 14, 2008 —  (Page 1 of 2)
Borland Software is planning a trio of software offerings that provide what the company called a needed management layer over the range of products that are used for application life-cycle management (ALM).

Borland Management Solutions (BMS), due out this fall, plugs into a company’s ALM infrastructure, which typically is made up of different tools for each step of the software-building process, said Rick Jackson, Borland’s senior vice president of corporate strategy.

“The customers that we see, especially in the Global 2000, are cobbling together best-of-breed products, trying to create an integrated solution, and they are failing,” Jackson said.

By releasing BMS, Borland fulfills a strategic plan it mapped out two or three years ago to provide this kind of management layer, said Jim Duggan, an analyst with Gartner. That strategy has been taking shape amid what he called the “long-running soap opera” that has defined Borland for years.

In May, Borland finally sold its CodeGear division to Embarcadero Technologies for US$23 million, removing what had been a source of friction within Borland, said Duggan. He noted that the IDE business of CodeGear was fundamentally different from Borland’s ALM tools business. ALM is high cost and low volume, while CodeGear’s IDEs were low cost and high volume.

Investment analysts would visit Borland and hear complaints from Borland and CodeGear executives about each other, Duggan recalled. “They’d say, ‘Those lunatics across the hall, they’re going to ruin us, and vice versa,’ ” he said.

Borland had brought in Tod Nielsen as CEO in 2005 and Erik Prusch as CFO in 2006 to try to turn the company around. Besides operating CodeGear as a business unit, Borland cut costs, moving its headquarters from its longtime home in Scotts Valley, Calif. to less-expensive offices in Austin, where the labor market is also cheaper than it is in Silicon Valley.

Yet, troubles persisted. Borland reported a net loss of $61.7 million in 2007 and another $22 million in the first quarter of 2008. Borland’s stock has been selling below $2 since April.



Related Search Term(s): ALM, Borland, IBM

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