CodeGear's white knight



Email    print   
June 1, 2008 —  (Page 1 of 2)
It’s the best thing that could happen to CodeGear, Borland’s developer tools division. The future of the tools business had been in doubt since February 2006, when the company began talking about selling it off. It’s been an on-again, off-again transition: Sometimes the tool group was for sale, sometimes it wasn’t. Borland’s top management changed its mind so often, frankly, that it lost nearly all credibility.

When Borland spun the tools business into a wholly owned subsidiary, CodeGear, in December 2006, many industry observers speculated that Borland was merely preparing it for a sale after all, with advisers at investment firm Bear Stearns reportedly setting a price of US$150 million. Despite protestations to the contrary, that turned out to be the case, but not in the way Borland had hoped.

What was surprising was the identity of the buyer: Embarcadero Technologies, a well-regarded maker of database tools. Embarcadero had flown under most analysts’ radar screens, even after being picked up by Thoma Cressey Equity Partners in late 2006. Equally surprising was the low, low sale price: $23 million.

This sale is good for both CodeGear customers and the industry. Thoma Cressey wants to grow its new developer tools business. That means customers will see investment evolutionary changes in products such as JBuilder, Delphi and C++Builder, as well as its PHP and Ruby tools. Unlike other potential buyers, Embarcadero has no hidden agenda. Management has little reason to kill profitable product lines or morph the CodeGear offerings into platform-specific tools that turn away loyal customers.

Consider the alternatives. Borland might have held onto CodeGear, making minimal investment while trying to make the numbers look attractive to buyers. The lack of investment and planning would have destroyed the business; at some point, Borland would have just shut it down.

Another alternative would have been the sale of CodeGear to a platform maker, like Oracle, SAP or Sun. Such a company would have little reason to maintain the breadth of CodeGear offerings and would have naturally bent the CodeGear tools to fit a broader platform objective. Given that CodeGear’s primary appeal was that it was a pure-play tool maker without platform dependencies, this also would have destroyed its value.



Related Search Term(s): CodeGear, Embarcadero

Pages 1 2 


Share this link: http://sdt.bz/32238
 
Most Read Latest News Blog Resources

Add comment


Name*
Email*  
Country     


  • Comment
Loading




close
NEXT ARTICLE
Embarcadero releases first post-CodeGear product
A month after finishing its purchase of CodeGear, Embarcadero has released DB Optimizer, an SQL profiling and tuning tool that works with products already in Embarcadero's line of database utilities and with CodeGear's IDEs Read More...
 
 
 
 
News on Monday
more>>
SharePoint Tech Report
more>>


   

 
 

Download Current Issue
FEBRUARY 2012 PDF ISSUE

Need Back Issues?
DOWNLOAD HERE

Want to subscribe?


 
blogs tab
Are you at risk for burnout?
Burnout is a severe problem and it can strike at any time. Here's how to tell if you are nearing the edge.
02/09/2012 02:16 PM EST

Agility, mom, and apple pie
If we're to evaluate the state-of-the-art in software development, we should start with the values espoused in the Agile Manifesto.
02/07/2012 11:57 AM EST

RIM woos developers with free tablet
How do you get more apps ported to the BlackBerry PlayBook? By giving every developer a free tablet, of course!
02/04/2012 01:57 PM EST

GitHire: Use Headhunters to Find Your Perfect Programmer
Are you a hiring manager tired of scouring the job boards? Check out this new service that will find 5 people interested in your jobs.
02/03/2012 12:17 PM EST

Facebook claims hacker cred
Facebook's SEC S-1 filing form includes a short essay on the Hacker Way by Mark Zuckerberg himself.
02/02/2012 08:26 AM EST

Ryan Dahl steps down
Ryan Dahl, creator of Node.js, steps back from his position as gatekeeper for the project.
02/01/2012 04:58 PM EST

 
Events calendar tab
2/13/2012 to 2/16/2012
Santa Clara
TechWeb

2/26/2012 to 2/29/2012
San Francisco
BZ Media

2/27/2012 to 3/2/2012
San Francisco
RSA

3/4/2012 to 3/7/2012
Las Vegas
IBM Tivoli

3/5/2012 to 3/9/2012
San Francisco
TechWeb