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CodeGear changes sales model with new 3rdRail


By Robert Mullins
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March 5, 2008 —  SANTA CLARA — CodeGear is offering a new license model with the latest version of its 3rdRail toolkit, bundling a year’s worth of free updates with the software. The company announced the new scheme at the SD West conference and expo here on Monday.

CodeGear is including the free 12-month updates to the 3rdRail IDE, for building software using Ruby on Rails, to keep customers in the loop as the toolkit, inevitably, changes frequently, said David Intersimone, vice president of developer relations at the Scotts Valley, Calif.-based unit of Borland Software.

“The Rails framework that we support is evolving pretty rapidly, so we wanted to make sure we could keep people up to date on that,” Intersimone said. “We prefer to get things that people need out to them quickly and not have to build features and sit on them for a year until we get enough for a major release.”

The 3rdRail toolkit becomes available next week for US$399, which includes a perpetual license and free updates, bug fixes and other support. The update subscription can be renewed annually, “like a magazine,” he noted. Other CodeGear toolkits, such as Blackfish SQL, C++ Builder and Delphi for PHP, will continue to be sold under the previous model, in which the license and a year of support called Software Assurance are sold separately. CodeGear will decide whether to expand the 3rdRail bundling policy to its other products after assessing customer reaction.

The creation of dynamic web applications, such as those made using 3rdRail, is generally not expected to take years, so CodeGear felt that bundling its license and support made the most sense, added Joe McGlynn, director of product management. “Sometimes they are [short-term projects] and so getting updates out in a timely fashion” is important, he added.

CodeGear is also adding a Ruby debugger to this newest version of 3rdRail, an example of a product change it wants to share with users immediately rather than waiting perhaps 12-18 months for a new release, said Intersimone.

The company funded the development of the Ruby debugger but is simultaneously releasing its code to the Eclipse.org community as a dynamic language toolkit.




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