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Serena Unwraps Vail

Business mashup tool joins company product suite

By Jeff Feinman

August 22, 2007 — Serena wants a piece of the software-as-a-service action.

As SaaS companies such as Google, NetSuite, and Salesforce.com experience continued growth in customer interest, Serena is getting set to offer an on-demand platform of its own. Serena executives point to claims by Gartner that by 2011 SaaS will be a $50 billion industry, as a trend from which the company can profit. This potential has encouraged Serena to take the wraps off Vail, a new business mashup tool and software-as-a-service offering that will utilize the benefits of SOA.

“The on-demand model is a proven model, and is a model that will become very predominant,” said Rene Bonvanie, Serena’s senior vice president of worldwide marketing. He added, “I fundamentally believe that the majority of process and data will move into the Internet as a platform. It’s not that IT has gotten it wrong, but IT has been focusing on a few things, and not all of these things were in the best interest of the business.”

Vail is built around a graphical Mashup Composer that helps business analysts or operation managers create business mashups. Bonvanie explained that Mashup Composer allows people to build mashed-up applications in an environment that resembles Microsoft Office applications.

Bonvanie also discussed deployment models. “One model is a more classic model that consists of providing the organization with a platform behind a firewall to run these mashups. That way, IT can control the running of these apps, if that’s something they want to do. The second model, which we think is going to be predominant, is people running this [on-demand]. What we’re also going to announce on Sept. 10 is the ability to deploy these mashups to the Serena cloud, so to speak.”

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