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Enterprise Mashups Get Caught in the Web 2.0


By P J Connolly
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January 15, 2007 —  (Page 1 of 2)
Outside the computing world, a “mashup” is a combination of two or more outwardly dissimilar audio or video tracks; think of The Clash’s “Rock the Casbah” mixed with Stevie Wonder’s “Uptight” as a surprisingly good example of the genre. But in the developer’s universe, a mashup combines Web services to create a more useful result: for example, mixing a Google search for movie theaters with a mapping tool to present data points, with driving directions to a theater and show times.

If this sounds a lot like the Semantic Web that Tim Berners-Lee postulated back in 1999, it should. Although the W3C might complain—in defense of its own Semantic Web project—it seems that mashup, programmable Web and semantic Web became interchangeable terms in 2006, as part of the ongoing “Web 2.0” hype.

“There are two different worlds talking about these things that are now colliding violently,” explained ZapThink senior analyst and principal Jason Bloomberg. “On the one hand, you have the whole Web 2.0 thing, which is consumer-oriented, it’s collaborative, it’s Web-based…. There are a few business models out there, but they’re mostly graphical and they mostly take advantage of mapping capabilities. The other world is the world of SOA,” he continued, where IT groups are “looking to build loosely coupled services that abstract various sorts of IT capabilities across the organization, with the purpose of composing these into a service-oriented business application [SOBA]. What’s happening in the SOBA world is that we’re shifting to a greater focus on the service consumer, which is now [a] piece of software.”

Perhaps one of the best “live” resources is ProgrammableWeb (www.programmableweb.com), which founder John Musser started in August 2005 out of what his blog calls “frustration” with the lack of an overall view of the Web-as-platform APIs. In recent weeks, the site has listed new APIs at an almost-daily rate, reaching 354 on Jan. 2. The library of mashups on ProgrammableWeb is even more extensive, totaling 1,410 as of the 2nd; a “Mashup Matrix” tracks the combinations of APIs and is updated daily.




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