Zeichick's Take: Tooling Up With CodeGear
January 11, 2007 —
(Page 1 of 2)
CodeGear, the tools spin-off from Borland, has got some folks with great ideas. I hope they're able to pull them off.
Last week, I drove across California Highway 17, a beautiful but traffic-infested road, over to Scotts Valley and "The House That Philippe Built," the giant campus created by legendary Borland leader Philippe Kahn. CodeGear occupies one of the building's six wings—a far cry from the days when Borland filled the space to overflowing. Today, all the Borland folk have left Scotts Valley; it's CodeGear country now.
My hosts were two longtime tools gurus: David Intersimone (better known as David I, the voice of the Delphi community) and Michael Swindell, the new VP of products. We had a wonderful time reminiscing about the good old days, the bad old days, and what lies ahead for CodeGear, which has been set up as a wholly owned subsidiary of Borland.
One thing they both emphasized is that CodeGear is truly operating as an autonomous unit: As long as the spin-off hits its financial goals, it can do just about whatever it likes without running back to Tod Nielsen, Borland's CEO, for approval. That includes bringing back the old "Turbo" brand, for example, for low-priced (and free) tools intended for consultants, enthusiasts and students. It also includes working with companies other than Borland on technology development, joint marketing and integration.
We discussed, for example, the likelihood of partnerships between CodeGear and Borland competitors in the application life-cycle management market, such as HP's Mercury division, or Serena or even IBM Rational. According to Intersimone and Swindell, that's entirely possible within CodeGear's charter. However, that assumes that HP Mercury, Serena and IBM Rational would see a benefit from playing with CodeGear. Time will tell if that comes to pass.
CodeGear's mission is very different from that of Borland. Borland's goal is to sell high-end application life-cycle management software to corporate bigwigs: big sales of hundreds of seats costing many thousands of dollars. That places it in competition with the likes of Serena, IBM Rational and even Microsoft's Team System. The Borland message is about making the enterprise more competitive, reducing the costs and risks of software development and so on. The character of specific developer-facing tools doesn't factor into it. As Swindell put it, "The CIO doesn't care about IDEs."
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