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JavaOne, Community and Dumb Ideas

By Allen Holub

August 1, 2004 — (Page 1 of 3)
The underlying theme of the JavaOne conference has always been "community," and this year's conference was largely a failure because Sun has lost touch with the community that it created.

The underlying theme of the JavaOne conference has always been "community," and this year's conference was largely a failure because Sun has lost touch with the community that it created.

A lot of the exciting stuff in the Java community is happening outside the confines of Sun's restrictive Community Process. Take Hibernate, which I wrote about in the last issue ("Java Still Struggles With Persistence," July 15, page 37).

Hibernate exists because Sun's Java Community Process couldn't solve the persistence problem. The excitement in the Java community is in places like SourceForge (and Sun's java.net site), not in the large-corporation-dominated "community" process and the mostly bad technology that this process creates.

Rather than embracing the vibrant Java community, however, Sun is trying to force its vision of Java down everybody's throat.

The best example of this problem was the revenue model that Sun was touting in the general sessions: Hardware is just an enabling device for software. Pay enough for a software subscription, and the hardware can be free.

Scott McNealy trotted out the Infinium Labs' (www.infiniumlabs.com) gaming console as an example. Subscribe to Infinium's on-demand gaming service and it gives you the hardware. It's like a cable-TV company giving you a cable box.

Sun's other example was a 7-series BMW equipped with an iDrive system. A medium-sized LCD display on the dash, connected to a giant joystick-like knob, lets you control everything from the GPS and climate control to the radio. You'll eventually be able to download software, such as mapping or restaurant recommendations, into iDrive via the radio.

Sun quoted BMW as saying that a subscription price around US$250 per month is enough for it to just give you the car. (Interestingly, across the street in San Francisco was Apple's Worldwide Developers Conference, where a highlight was the integration of the iPod into new BMW cars.)

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