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HOME >> OPINIONS

It's an Ad, Ad, Ad, Ad World

By SD Times News Team

March 1, 2000 — It's bad enough seeing advertisements on Web pages. But ads in your applications software? The latest trend is to embed advertising links into client applications using tools from up-and-coming companies like Aureate Media Corp. or Conducent Technologies Inc.

On one hand, that's good news: Vendors are developing alternative revenue streams, which might allow them to offer full-featured applications for free or for reduced cost.

But the bad news is: Your employees are trying to do a job. To protect them, your company doubtlessly stops salespeople at the door and won't allow them to canvass your busy employees while they're working. Should embedded advertisers be afforded special privileges and 24x7 access to your staff? Of course not.

If you're developing consumer applications, embedded advertising for your freely distributed software is a good idea, and can provide a valuable source of additional revenue for hot products. But please don't inflict ads on your enterprise customers because, frankly, they won't stand for it. Would you?

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It's an Oracle World
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