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Informatica Takes Modular Approach to Analytics


New products reflect 'plug-and-play' idea

By David Rubinstein


 David Rubinstein
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November 1, 2002 —  Claiming that monolithic business analytics tools are too expensive and difficult to use, Informatica Corp. has taken a modular approach with the release of the PowerAnalyzer 3.5 analytics front end and Informatica Warehouse data warehouse.

The newly independent tools complement Informatica's PowerCenter data integration tool and round out the company's three key strategic areas: business intelligence (BI), data warehousing and data integration.

"We're finding that people want choice. They want to start piecemeal and leverage their existing infrastructure," said Sanjay Poonen, vice president of worldwide marketing at Informatica (www.informatica.com). "We want to offer plug-and-play to business analytics."

Three problem areas Poonen identified for business analytics users are return on investment, ease of use and extent of deployment. Poonen said Informatica is addressing the first area by moving to a per-CPU pricing model that supports broad usage, instead of requiring clients to purchase the solution in a per-seat arrangement. Informatica, Poonen said, also has created PowerAnalyzer to have a "Yahoo-like experience," which is more Internet-centric and less a client/server architecture that he said hinders truly widespread use.

Informatica can take data from multiple stores and provide multiple views.

"BI tools today are like Excel on steroids, and people need training to use them," Poonen said. PowerAnalyzer includes a Java-based API for the development of custom analytics applications and dashboards, as well as a portal integration kit for customers who wish to retain their own look-and-feel while presenting the graphical data.

To further address the area of extensive deployment, Informatica has embedded BEA Systems Inc.'s WebLogic and IBM Corp.'s WebSphere application servers in its platform to provide enterprise-class extensibility, Poonen said.

Informatica Warehouse contains 14 subject areas, similar to data marts, that can be pieced together by business analysts to get the desired view of a particular customer. The warehouse includes a data model, a calculation engine, a bus for transaction consolidation and standardization, and business adapters for connectivity without requiring extensive knowledge of the source, Poonen explained.

The Informatica platform with analytic applications typically sells for $400,000 per user area, such as customer relations, Poonen said. PowerAnalyzer sells for between $85,000 and $90,000 per processor, and Informatica Warehouse, purchased in subject areas, sells for about $75,000.




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