Developers will make or break the success of Microsoft’s acquisition of Nokia

Steve Glagow
September 16, 2013 —  (Page 1 of 3)
Microsoft and Nokia are undoubtedly still two of the biggest names in the technology space today. Neither are strangers to innovation, with Microsoft having pioneered Windows 95, which became the most widely used operating system in the world; and Nokia once ruling the global handset business, with a market share that was 50% bigger than its nearest rival.

Of late however, neither company has been blessed with the same good fortune it once held. Both have slid down from pioneer status to, some may argue, copycat status. But could Microsoft’s acquisition of Nokia’s mobile phone arm now herald a new era for both these companies? And how do they ensure they can reclaim their status as the trailblazers in the industry?

The answer as I see it is simple. In order for Microsoft and Nokia to be the big brand names they once were, they need to first and foremost focus on their developers.

There’s no doubt that Microsoft and Nokia work with some of the finest developer talent, but improving the way they engage with them (as well as the extended developer community) is the key to their future prosperity. Successful developer programs have been shown to increase customer loyalty, reduce customer churn and increase revenue growth opportunities. In addition, developers can be important viral marketers for the brand.

So how do Microsoft and Nokia build and manage a joint community of developers that will help them achieve these objectives?

Making the case for developers
The first step is creating a solid developer program that will jointly serve the needs of both companies and their developers. Any program will, by default, prosper if the correct services and systems are applied. These should include acquisition, education, support and distribution.

The main goal of the acquisition phase is to attract and retain registered developers to the program. In turn, those developers need to be educated and supported, which should result in an increase in their productivity. As mentioned already, getting a developer community working effectively results in an increase in ARPU (average revenue per user), increased data usage, and a reduction of the overall subscriber churn as customer satisfaction goes up. By understanding the specific goals and tactics of each of these steps in the developer program life cycle, a company will automatically start to achieve its core business goals.

Related Search Term(s): Microsoft, Nokia

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09/17/2013 07:21:50 AM EST

I've been doing C# .NET development for 9 years and have yet to have developed a Windows Phone app. First off, drop the $100 charge. Secondly, how about a free phone? Honestly, I own a Samsung Note II and would much rather develop a Java app for it than bother writing a Windows Phone app. And, I've never really written anything significant in Java before. None of my coworkers, also .NET developers, have any plans to write Windows Phone apps either. I wonder if Microsoft has already lost this battle?

United StatesDaniel Van Der Werken

09/17/2013 08:05:27 AM EST

Have you heard of WWW.DVLUP.COM ? It is part of Nokia's developer initiative.

CanadaAtlry Hunter

09/17/2013 10:11:41 AM EST

Windows Phone was doomed while Microsoft decided to exclude developers who use Windows 7. Look at the market share: 7.41% Windows 8 vs 45.63% Windows 7. For most developers, it simply doesn't make business sense to upgrade to Windows 8 to write WP apps. See:

United StatesGary

09/17/2013 10:31:12 AM EST

Completely agree with Daniel. If you want to get more developers, make the program free for developers. Also, since I have an iPhone it would be great to have a "dev" phone for testing.

United StatesJason

09/18/2013 09:19:53 AM EST

I am C# developer and I don't see a clear path to develop a windows mobile app. In a very short period of time I saw Windows 7 Phone, windows 8 phone. Plus just to start developing need to upgrade your machine or buy new one with windows 8. At this time with a limited users spending too much cost and efforts to be windows phone developer. Plus one more thing need to have windows phone another huge cost. I use black berry and really wants somehow Microsoft get into co-operate environment really work for hundreds of developers like me.

United StatesAM

10/07/2013 09:04:50 PM EST

I've been a professional software developer for 20-ish years, worked with most languages and IDEs, on many platforms from Mainframes and Minis in mid 1990s to Phones and micro-processors. Mostly I've written hundreds of bits of Windows / Windows Server software and client server database apps for approximately 3 dozen clients, that have gone on to be used by thousands of end users. In my opinion: Microsoft need to do three things for developers to make Win Phone / 8 / RT a success. 1. Allow side-loading by administrator level users. It is crazy that you must pay MS for a side-loading licence to load commercially sensitive business specific applications to your devices. Or recompile and redeploy them every X days.... 2. Open up the memory allocation APIs in the VC++ redistributable to allow compilers and development environments other than Visual Studio to be used to create native RT apps. 3. Merge Windows Phone and Windows RT. I would add deep Windows Server and active directory integration / security / Group Policies / etc.... but they'll do that in time anyway. Fingers crossed.......

United KingdomJohn

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