Mobile analytics provider Flurry launches marketplace
April 9, 2013 —
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He said Flurry offers analytics to mobile application developers so they can understand what’s going on in their apps. Flurry tracks things like the number of crashes, or how the apps are being used, or what parts of the apps are being used and by whom. Flurry said its audience data is assembled from more than 300,000 apps running across more than 1 billion smartphones and tablets each month.
“We have 100,000 publishers and 300,000 applications in our network,” Khalaf said. “We track and measure about 1.3 trillion transactions per month.”
He said the company caters to marketers so that they can understand users and the analytics data per audience segment. “For example, what are women aged 25-34 in Baltimore doing in the app? You can imagine that that’s very important to media, entertainment and retailers, maybe less important to unsophisticated gamers. But still, some of them are sophisticated with targeted audiences in mind. Last but not least, we’re catering to the traffic acquisition manager, the person who is in charge of distributing the app and getting traffic to it.”