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Business intelligence: To buy or not to buy?



Suzanne Kattau
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October 30, 2012 —  (Page 2 of 5)
This is increasingly important, Ng said, because the expectations of business users today are extraordinarily high. “There is a whole notion of consumerized business intelligence, making business applications that were historically clunky and difficult to use and bringing them up to the same caliber, polish and great design as you get from, say, iOS or Android apps,” he said. “There’s an extraordinary amount of thought that goes into doing this for BI, and it’s a very difficult standard to meet if you’re not an expert in this space.”

The only way that human beings can make sense of the extraordinary amount of data that confronts them is to actually visualize it, Ng said. And that’s why he thinks that data visualization is so important, not just for the future of business, but also for society. “There’s so much data. The only way the human brain can process all of this, all these numbers and statistics, is to actually see it laid out visually,” he said. “It’s how our brains work, and it’s been proven to accelerate our ability to understand information dramatically.”

The growing Big Data problem
A lot of the challenges that developers face when they’re trying to build something on their own are related to trying to handle the increasingly larger amounts of data generated in the world today. “Data is growing at just an astronomical rate,” said David Garnett, VP of products at Actuate. “The forecasts are something about 30% per year of data growth. We’re talking megabytes 10 years ago to gigabytes seven years ago. Now it’s not uncommon for people to have petabytes of data that they need to find insight on.”

“Lots of data back in 1993 meant newfangled relational databases and data warehouses and so on,” said Nobby Akiha, senior VP of marketing at Actuate. “It’s evolved through to data on the Web to now, with the whole phenomenon of Big Data where now we’re talking about not just structured data, but unstructured information.”



Related Search Term(s): business intelligence, reporting

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