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iOS 6: It’s all about the experience


By Chris Barylick


 Chris Barylick
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July 30, 2012 —  (Page 7 of 7)
“It's been four years since Apple created such a tightly integrated user experience that people suddenly downloaded (and bought) apps en masse,” said Nigrin. “Many more than anybody would have expected. We tend to forget how extraordinary this was and start to take it for granted.

“But it isn't. In fact, doing integration right is much harder than almost anything else. It isn't about having Facebook integration or any given feature. It is all about how that integration is executed and how organic it feels for the user. Only the execution makes users actually use stuff.

“I feel iOS 6 is taking a lot of things to a next level there, and I'm super excited about it, because I understand how hard it is to get this right and I understand how much this might push the ecosystem forward. 25 billion apps downloaded? We have seen nothing yet!”

Maybe he’s right. Maybe 25 billion apps is only the tip of the iceberg.

We’ll find out in just a few short months.


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