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Data analytics: Leave no businessperson behind


By Victoria Reitano


 Victoria Reitano
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October 21, 2011 —  (Page 2 of 2)
Analytics are understood by the analytics industry at large, but since they are vitally important to making informed business decisions, Davenport said analysts (or “math people") need to make it very easy for businesspeople to understand.

It is not a two-way street, he said. The math people need to know a lot about the business and to understand what they need to deliver, while the businesspeople only need to understand their customized solution.

Solutions should be customized as mobile apps are, Davenport said, with a specific app delivering specific portions of the overall analytics picture. In order to do this, software teams really need to understand what their business teams need and then understand how the businesspeople will be using these solutions.

He said that analysts really need to make clients on the business team aware of what they do well, and how those results can be delivered to help business teams understand how the results can help their overall processes and goals.

Analytics teams should be passionate about one set of approaches that they do well in order to consistently deliver reliable reports, he said. This will also help business teams understand the goals of analytics.

As far as tools go, Davenport said the solutions should be customized for business users, and multiple tools should be offered to analysts. This goes against the old ways of thinking about business intelligence tools because, as he said, analysts originally thought business team members should have the option to view all solutions and the responsibility to parse through the data.

Davenport said that because of the amount of data today, this is no longer the best option.




Related Search Term(s): analytics

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