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Coghead offers a "slice" of applications


By Robert Mullins
July 22, 2008 —  Hosting Web applications for US$10 per user per month sounds like a bargain until the site gets popular and the costs shoot up. Platform-as-a-service provider Coghead has revised its pricing structure to appeal to application owners that have some end users only rarely accessing the application.

Coghead announced today that it is offering what it calls Coglet Builder and new APIs that will allow application developers to “slice off” a portion of their application that much of their audience uses, but less often than other parts, said CEO Paul McNamara.

Instead of paying $10 per user per month for application hosting, developers would be billed $50 per month for an unlimited number of users who use just a slice of the applications, McNamara explained.

McNamara gave the example of a wine distributor with an operations application for shipping, ordering from suppliers and other business functions. It may have just four or five employees using that application regularly, but other users also access it, though not as often. The distributor can peel off a slice of the application that’s only of interest to retailers, such as ordering from inventory. Coghead would charge the $50 a month to an unlimited number of users for that slice.

In another example, a group that manages stock option accounts for a company’s employees may have just a few people that use the application regularly, but it will want to peel a slice of the application off for the employees who just want to occasionally view their own accounts.

These slices are the equivalent of the tiny applications called “widgets” or “gadgets” that sit on a Web site or desktop and perform a unique function like weather forecasting, tracking stocks or telling the joke of the day, said McNamara.

The Coglet announcement follows a move by Coghead in April to launch an eBay-type marketplace, where developers could create and then sell their applications for free. Amazon's Elastic Compute Cloud would provide hosting. For individual developers, hosting remains free.


Related Search Term(s): cloud computing, Coghead


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