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Salesforce strengthens ties to Google


By Robert Mullins
June 25, 2008 —  Building on their recent linkup, Salesforce.com and Google are aiming a new toolkit for Google Data APIs at developers.

Salesforce released last month the Force.com Toolkit for Google Data APIs, which helps to build software programs that could run on Salesforce’s platform-as-a-service offering.

Developers that use Salesforce’s Force.com application development platform can now access Google’s GData APIs. These tools for creating applications are built around common software functions, such as those found in blogs, calendars, contact managers, documents and spreadsheets.

“Google Data APIs allow you as a developer to make standard products, using very consistent and simple APIs,” said Google vice president of engineering Vic Gundotra in a presentation at a Salesforce event in Santa Clara, one of a number of “Tour de Force” events that Salesforce is holding around the U.S. this summer.

Once created, the applications can be hosted on Salesforce’s cloud computing environment, where end users can access the applications via the Internet, or in other clouds, added Gundotra. “You can write applications that span Amazon’s [cloud], that span Salesforce.com or Google’s cloud, and you can really do something magical.”

While collaborating with Salesforce, Google is also competing with it, recently launching App Engine, a platform allowing the development of free applications and their execution on Google’s IT infrastructure. But Google’s greatest concern may be Amazon, which beat the search giant to cloud computing with its Elastic Compute Cloud service, which launched in beta form in 2006..

Salesforce announced in April that subscribers to its software-as-a-service offering could also access Google Apps, in addition to Salesforce’s portfolio of business management and productivity applications. Monday’s announcement is a continuation of a campaign by Salesforce CEO Marc Benioff to shift the software paradigm, from the classic one of installing licensed software on individual computers, to one where software is developed—and accessed—by logging onto the Internet.

“There isn’t any reason to be buying a SQL Server anymore,” Benioff said in his keynote address, “or a [Microsoft] .NET or [IBM] WebSphere or Lotus Notes when there are so many new choices that are emerging.”

Speaking to about 800 Salesforce customers, software developers and others, he added, “It’s really time for every software developer to ask, ‘What path am I going to choose going forth?’ ”

The GData APIs also integrate with Salesforce’s Java-based Apex code for writing applications on the Force.com platform. GData uses either Atom or RSS—it’s the developer’s choice—as an XML-based syndication format for editing and publishing feeds, and for other data interchanges on the Web.

Force.com also integrates with the open-source Eclipse IDE, Benioff added. “You can just take your Eclipse IDE; it will now read our servers, and everything inside our servers will appear in Eclipse.”

The toolkit is freely available for download at either Salesforce’s or Google’s Web sites.


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