LOGIN | REGISTER NOW | SUBSCRIBE
 
Print

Zeichick's Take: Tooling Up With CodeGear


By Alan Zeichick


 Alan Zeichick
Email
January 11, 2007 —  (Page 1 of 2)
CodeGear, the tools spin-off from Borland, has got some folks with great ideas. I hope they're able to pull them off.

Last week, I drove across California Highway 17, a beautiful but traffic-infested road, over to Scotts Valley and "The House That Philippe Built," the giant campus created by legendary Borland leader Philippe Kahn. CodeGear occupies one of the building's six wings—a far cry from the days when Borland filled the space to overflowing. Today, all the Borland folk have left Scotts Valley; it's CodeGear country now.

My hosts were two longtime tools gurus: David Intersimone (better known as David I, the voice of the Delphi community) and Michael Swindell, the new VP of products. We had a wonderful time reminiscing about the good old days, the bad old days, and what lies ahead for CodeGear, which has been set up as a wholly owned subsidiary of Borland.

One thing they both emphasized is that CodeGear is truly operating as an autonomous unit: As long as the spin-off hits its financial goals, it can do just about whatever it likes without running back to Tod Nielsen, Borland's CEO, for approval. That includes bringing back the old "Turbo" brand, for example, for low-priced (and free) tools intended for consultants, enthusiasts and students. It also includes working with companies other than Borland on technology development, joint marketing and integration.

We discussed, for example, the likelihood of partnerships between CodeGear and Borland competitors in the application life-cycle management market, such as HP's Mercury division, or Serena or even IBM Rational. According to Intersimone and Swindell, that's entirely possible within CodeGear's charter. However, that assumes that HP Mercury, Serena and IBM Rational would see a benefit from playing with CodeGear. Time will tell if that comes to pass.

CodeGear's mission is very different from that of Borland. Borland's goal is to sell high-end application life-cycle management software to corporate bigwigs: big sales of hundreds of seats costing many thousands of dollars. That places it in competition with the likes of Serena, IBM Rational and even Microsoft's Team System. The Borland message is about making the enterprise more competitive, reducing the costs and risks of software development and so on. The character of specific developer-facing tools doesn't factor into it. As Swindell put it, "The CIO doesn't care about IDEs."



Pages 1 2 


Share this link: http://sdt.bz/29957
 
Most Read  Latest News  Resources
SAP unveils SAP HANA platform innovations for Big Data and spatial processing
Features include smart data access and expanded cloud deployment options
Alteryx raises $12 million to put Big Data analytics in the hands of all business analysts
Quest founder's firm, Toba Capital, selects Alteryx as its first analytics investment
Google I/O kicks off
Developers get new APIs and tools, and the Go language hits version 1.1
Jelastic launches new version of its Java and PHP hosting platform
Jelastic today announced the launch of a new version of its ultra-scalable cloud hosting platform
Digg!  Digg
Reddit  Reddit
Slashdot  Slashdot
Share on facebook  Facebook
Share on Twitter  Twitter


close
NEXT ARTICLE
Embarcadero releases first post-CodeGear product
A month after finishing its purchase of CodeGear, Embarcadero has released DB Optimizer, an SQL profiling and tuning tool that works with products already in Embarcadero's line of database utilities and with CodeGear's IDEs Read More...
 
 
 




News on Monday  more>>
Android Developer News  more>>
SharePoint Tech Report  more>>
Big Data TechReport  more>>

   
 
 

 


Download Current Issue
MAY 2013 PDF ISSUE

Need Back Issues?
DOWNLOAD HERE

Want to subscribe?