There are many ways to reach and sell to your best prospects using BZ Media’s
family of SD Times products.
Reaching Development Managers
BZ Media's SD Times team has done extensive research into how software development teams, managers and architects buy software tools, whether a $795 component or a $200,000 SOA solution. Read these documents to frame your marketing plan.
The first step is to build awareness and preference for your products using print
advertising in SD Times. This is much less expensive than you think
because SD Times circulation is targeted to 65,000 Software Development Managers, Software Architects, Project Managers & Team Leaders. Here is more information on print advertising in SD Times:
Check out our Ads!
BZ Media’s SD Times covers the fast-paced world of software and applications development.
The monthly magazine helps software architects, project leaders, analysts and development managers make the proper
decisions about products, methodologies and practices that can affect their development teams and efforts.
Download the Editorial Calendar, below.
Contact David Rubinstein, Editor-in-Chief of the SD Times family of products.
631 421-4158 x 105
The SD Times Media Kit is an all-in-one PDF document including:
Lead Generation Programs Overview
Online and Lead-Generation Advertising
After you have built up your awareness and some preference for your products with
the SD Times audience, you should look at increasing the size of the
audience you are reaching via banner advertising on www.sdtimes.com, or generate
some direct response with list rental and lead generation programs. Here is
more information on these programs:
For More Information - Contact your sales Manager!
There are a lot of options listed above. Find out what may work best for you and
to learn about special programs and pricing, please contact your sales manager!
Western U.S./Western Canada/
Paula F. Miller
For E-mail or Postal List Rental
Please contact Josette Strianese
(631) 421-4158 x 112
For anything else
Contact Ted Bahr, President, BZ Media LLC.
(631) 421-4158 x101
Ad Sizes and Specs
mechanical/production/artwork specifications, for
advertising in SD Times.
For additional artwork questions, contact Mara Leonardi.
(631) 421-4158 x109
For information on specifications for online banners, e-newsletter sponsorships
or lead gen programs, please refer to the individual program description documents.
Those documents can be found here.
Reprints of articles about your company can be used by your salespeople, sent out
in a direct mail program and are a great handout at trade shows. Use the power of
legitimacy that print provides and give your buyers the confidence to buy from you.
For reprints of an article or permission to post a PDF of an article, please contact:
(631) 421-4158 x 108
BZ Research, the research subsidiary of BZ Media LLC, conducts regular in-depth studies into topics of interest to the software development industry. Excerpts from many of these studies are published in SD Times.
Many of these reports contain unique — and incredibly valuable — tracking of the awareness of software tools vendors over periods as long as eight years.
8th Annual Java Use and Awareness Study, Dec 2008
5th Annual Eclipse Adoption Study, Nov 2008
5th Application Life Cycle Management (ALM) Study, Oct 2008
7th Annual Microsoft.NET Adoption Study Sept 2008
6th Database, Data Access, Integration and Reporting Study, Aug 2008
2nd SOA Implementation and Use Study, May 2008
Web Hosting Study, Oct 2007
2nd Ajax Use and Buying Plans Study, July 2007
If you are an advertiser with SD Times or SDTimes.com, or a BZ Media customer, you may qualify to receive our studies at a discount or free of charge. Please contact your sales manager for more details. Or click here to see the studies currently available and purchase them yourself.
BZ Research also offers affordable custom research services. Examples of custom research include:
- Before and After Brand Awareness Studies
- Pricing Sensitivity Studies
- Competitor Perception Studies
Our list of custom research customers includes Oracle, Serena, Programming Research, InterSystems, Karamasoft, InstallAware and iWay.
For more information on BZ Research Custom Research or a quote please contact:
(631) 421-4158 x 101
Place Your Order
Ready to buy? Contact your sales manager or fill out the appropriate order form and fax it back to 631-824-9351
David Rubinstein, Editor-in-Chief
+1-631-421-4158 x 105
David Lyman, Publisher