Google's I/O developers conference kicked off today in San Francisco. Outside, a giant Google Maps pointer proclaimed that this is the place to be. And for developers interested in Google Web Toolkit, Google App Engine and the retinue of Google APIs, this was definitely the place. In an era when other developer conferences are shrinking, this one was alive with sweaty geekitude and overflowing with wide-eyed developers, sitting on floors and packing the halls.
Though still smaller in personage than developer conferences from Sun, Oracle and Microsoft, Google made up for it by indulging in proclivities that, until recently, only Microsoft had offered. I remember the pomp and swagger of JavaOne back in 2000: Sun rented out rooms at the then Argent Hotel and filled them with Legos, video games and energy bars. They gave away shot glasses and party beads. Not so anymore.
Since those years past, Microsoft began to emulate the bahavior. Though I've never been to a TechEd, I've heard stories of the food and beverages, and lavish parties. Google, it would seem, is now performing the same feats of developer-aimed obsequiousness.
To that end, the company gave all of its attendees today Android G2 phones. They gave one to me as well, though they singled us press out and made us sign waivers declaring we were taking it for preview and reporting use only: It's not the finished product yet.
And while I sit here, gleefully playing with the device, as are oodles of developers at the show, one question looms in my mind: What does the included playlist of songs say about how Google thinks about developers?
Take a look over the short stack of included songs to see what you think:
Kevin Michael -- Ain't Got You
The lyrics state, simply, that without you, babe, I ain't got nothin'. Double negative aside, it's a lilting love song, declaring a deeply moving emotion: Without its third-party and independent developers, Google ain't got nothing.
Marcus Miller -- Blast!
A party-type bounce-fest, complete with slap bass, sitar and tabla. A mix of ethnic and electric sounds to produce a worldly blend, obviously intended to highlight the diversity of Google's developer base.
Kid Sister -- Control
Trashy club music, complete with commands for ladies to bend over. Evidently, Google is sexually aroused by its developers. Still, mad props for the cool use of 8-bit distortion sounds as the back-beat. Very C64/Atari.
The Helio Sequence -- Lately
The Emo song of the bunch. A soulful song of lost love, primarily sung in a voice that is morosely sarcastic. Almost as if Google were apologizing for something. Wrist-slitting music, as is evidenced by the album cover depicting a charcoal image of hands releasing bats into the night.
Kinski -- Punching Goodbye Out Front
Distortion-filled complexities. Helmet meets a few Pro Tools filters. From the album Down Below It's Chaos, clearly a reference to riding high on the Google application stack. That means consuming API's.
R.A.S. -- SUV
Evidently, R.A.S. stands for Really Addictive Sound. Might be a hopeful reference to addictive programming tools, but more likely, a reference to technology's love of acronyms.
The Break And Repair Method -- You Won't Be Able To Be Sad
Weepy acoustic guitar stuff. Clearly a reference to building software: Yes, it sucks to throw it all out and start over, but when it's going again, you won't miss it.
Feel free to take your own inferences from these songs. Due to RIAA and congressional silliness, I can't offer links to these songs, but y'all can in the links...