From Oracle OpenWorld, the real news this week is around Oracle's further playing the database Swiss army knife. Anything you need, from a high speed key-value store, to a hardware-integrated Hadoop cluster, they've got your "database." That word is becoming increasingly blurred by the variety of NoSQL solutions, and HBase. But Oracle now offers both.

The SleepyCat BerkeleyDB is now being touted as Oracle's NoSQL. As a key-value store, it can alleviate some of the pain associated with the scalability of a database in the cloud. Nextdoor at the show, Oracle's showing off it Exalytics machines, which run both their analytics and intelligence packages, as well as Hadoop.

Will enterprises buy these offerings, rather than implementing their own open source stacks? Quite likely, actually. I've seen numerous complaints about the ease of administration for many of the new-world databases, and this is exactly where the various NoSQL and Hadoop related startups have been offering value-add.

Looks like their market just got a lot more competitive. What remains to be seen is whether Oracle can offer better controls and distributions of these tools than their leaner, meaner competitors?