Polar Mobile is joining with Nokia to deliver over 300 native apps in the next 12 months. The apps are for brands like Wired UK, Kompas, Advertising Age, The Globe and Mail, Shanghai Daily and 7DAYS. All apps will be available on Nokia Symbian phones and the future Windows Phone collaboration devices.
Polar Mobile's technology caters to media companies to launch applications across a variety of smartphone and tablet operating systems to deliver native experiences on all those devices.
It appears that Nokia may be realizing that the key to a successful OS and smartphone hardware business lies in how large your application eco-system is. Do you agree with this? What implications will this have for the other mobile vendors? How does this change your mind about developing for the Nokia, Symbian and Windows Phone systems?
It seems, at least lately, that the smartphone vendors and OS providers are "going to the mattresses," or in today's world, the app stores.