Anthony Franco, president and co-founder of consulting company Effective UI, is not as hung up on the rift between Apple and Adobe regarding the use of Flash technology on iPhones and iPads as many other developers seem to be. He said he takes Apple CEO Steve Jobs at face value when he says there are problems with Flash, and that it's a genuine belief at Apple, not merely some way to maintain a proprietary hold over the platform (which, in fact, Apple already has).
Franco said he is more frustrated with developers who are upset about the inability to use Flash on the iPhone and iPad. "Software development is complex," he said. "It's always changing and evolving. If you don't like it, you're in the wrong business. It's our job. You have to continually think differently."
He said there is "so much cool stuff happening now" in both the mobile application and UI creation spaces. "It's not a soap opera," he said. "Enough with the drama."
You can read more about his thoughts on UI development, and his belief that "write once deploy anywhere" doesn't take into account the user experience, in the July 15 issue of SD Times.
