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AS OF 11/21/2008 10:39AM EST
Zeichick's Take: The week that everything changed
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By Alan Zeichick

July 10, 2008 —  I can't think of a technology company that so fervently inspires consumer anticipation more than Apple, save for that one time when people queued up at midnight for their copies of Microsoft's Windows 95. Tomorrow’s eagerly awaited launch of the second-generation Apple mobile telephone proves that Steve Jobs is still at the top of his game.

As Apple gets ready to begin selling phones at 8 a.m. on Friday, July 11, it’s important to realize what the new iPhone 3G is. It’s not just a combination mobile phone, music player and Web browser. It’s equally an application platform. The ability to build custom native applications for the phone is what’s truly novel.

Indeed, it’s hard to fine anyone who is particularly excited about the “3G” aspect of the new iPhone; while the 3G network is indeed faster than the EDGE network used by the original iPhone, the difference will be barely perceptible most of the time.

What strikes me as funny is that existing iPhone customers can upgrade their handsets to the same software as the iPhone for a nominal cost. That leaves very few real differences between the original iPhone and its replacement. There’s the faster 3G mobile network. There’s an embedded “assisted” global positioning system, which can use the location of cellular base stations as a boost to find your position quickly. That’s about it.

Equally striking is that nobody has launched a credible competitor to the iPhone since its launch. Yes, other mobile devices are programmable and include cameras, browsers and so on. However, not a single model, from Motorola, Nokia, RIM, Samsung or anyone else, has come close to offering the same range of functionality as the iPhone. Apple’s online store for applications, built around it’s successful iTunes Store, takes the platform a step farther, making it easier to manage and provision.

When you break the iPhone down to its component parts, each component is impressive: the hardware, the software, the service. When you put it all together, this week may be the week that everything changed. Finally, we have a mobile device that’s worthy of enterprise support.

Alan Zeichick is editorial director of SD Times. Read his blog at ztrek.blogspot.com.



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