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HOME >> ZEICHICK'S TAKE

Zeichick’s Take: Services change. Get used to it

By Alan Zeichick

January 27, 2012 — (Page 1 of 3)
Want to pick a little fight? Talk about football. If you’re in most of the world, the 2014 World Cup is already looming on your horizon. If you’re in the United States, then you’re probably thinking about next month’s Super Bowl XLVI, the big matchup between American Football teams. (This year, I’m rooting for my native New England Patriots. Prefer the New York Giants? Let’s take it outside.)

Sports. Politics. Religion. Those are all tiny little trivial fights. If you want a big fight, look at reactions whenever Facebook changes something. The vitriol flies as millions (billions?) of users rage against Facebook’s audacity, whether it’s something minor like friend recommendations or something major like the forced migration to the new Timeline personal profile. (I like Timeline. Disagree? Let’s take it outside.)

Commercial services change and evolve, whether their customers like it or not.

• Sometimes services change in order to attract new customers.
• Sometimes services change in order to fend off competitors.
• Sometimes services change in order to directly drive revenue.
• Sometimes services change in order to improve customer lock-in.
• Sometimes services change in order to reduce costs or improve profit margins.
• And sometimes services change in order to increase customer satisfaction. (In my experience, that’s rarely the driver.)

My neighborhood has a wonderful grocery store. About a decade ago, it was looking a bit rundown. A competing supermarket did a major remodeling, and shortly thereafter, so did our neighborhood store. The results were terrible. Too few shelves, a wide-open arrangement that was pretty but had less merchandise. A few months later, the store remodeled again. It had no choice. But each time the store changes (and the owner continues to experiment and innovate), we find the disruption annoying—then can’t find our favorite foods. We don’t like the change. After a few weeks, we get used to it. And then we don’t like the next remodel. Hey, that’s just how life is.

Related Search Term(s): Facebook, SaaS

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Zeichick’s Take: Facebook FAIL and the helplessness of using SaaS platforms
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