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Serena simplifies business mashup creation


By David Worthington
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July 17, 2009 —  Configuration management toolmaker Serena is continuing its push into business process management (BPM) with an updated version of its Business Mashups software, which it says will boost the productivity of business analysts.

Serena shipped Business Mashups 2009 R1 on July 14. Business Mashups allows non-coders to design and deploy solutions that connect human workflow processes to systems, said Nathan Rawlins, senior director of product marketing.

Version 2009 adds LDAP support to improve administration and change management and provide IT administrators oversight capabilities, as well as the ability to compare BPM blueprints in its Mashup Composer visual design environment.

It is now also better at connecting systems with other systems, said Rawlins. Serena's Mashup Server runtime engine now enables synchronous orchestrations, where orchestration can call to another.

In practice, that would allow a mashup to incorporate an external approval process with a Salesforce application to issue discounts to customers, he explained.

In general, the types of processes that customers are using tend to be human-centric and affect tasks specific to a department or initiative within a company, Rawlins said. They can be used to gather data from social networking sites such as Facebook to assist hiring managers, or to check prices of computers for acquisition orders, he explained.

"They connect systems together with a human workflow process in a way that doesn't require programmers or an army of consultants," he said. "There are simple ways of automating thousands of other processes that shouldn't require armies of consultants to sketch a process out on a white board and another army to implement."

Serena's BPM offering is not "pure" BPM in the traditional sense, because it lacks capabilities such as process simulation and business activity monitoring. It still offers a core BPM capability, said senior Forrester analyst Clay Richardson.

"It is viable, and is not appropriating the BPM term," he said, adding that most companies that purchase BPM software do not use process simulation, and they use their own business intelligence capabilities to gain insight into processes instead of using packaged business activity monitoring tools.

The roots of Serena's BPM functionality came from combining its prototyping tool's workflow capabilities with its TeamTrack change and process management tool, Richardson said. "It is trying to convert its TeamTrack customer base over to BPM functionality."




Related Search Term(s): BPM, Serena


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