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RIM lures developers with new BBX platform

By Victoria Reitano

November 9, 2011 — (Page 1 of 2)
RIM, currently languishing in the mobile platform race, is trying several strategies to attract developers to its BlackBerry and PlayBook platforms. It has allowed developers to port their Android applications, allows for HTML5 development, and will allow for even more native Web-based development with the release of the BBX platform later this year.

Alec Saunders, vice president of developer relations at RIM, told SD Times yesterday that it is time for developers to take a second (or third) look at the platform.

“There’s money to be made here,” Saunders said of the RIM platforms, including the BlackBerry mobile platform and the QNX-based PlayBook tablet platform. He cited an Evans Data report from September that found BlackBerry developers are making the most money.

“BlackBerry developers are not as plentiful, but 13% make over US$100,000 from the App World apps, which is considerably more than Android or Apple developers, and will help that platform continue to be compelling to developers, especially in the enterprise," said Janel Garvin, CEO of Evans Data. Saunders said that this is due to the amount of business users on the platform, paid applications and the advertising platforms available, including BlackBerry’s own ad platform and third-party services.

BBX, announced in October at BlackBerry DevCon Americas 2011, is being touted by the company as the “next-generation” platform—a combination of the best of the QNX platform with the best of the BlackBerry mobile platform. Saunders said this platform will have a layer of application service SDKs built on top of it, and it will enable developers to build their own applications on top of that, in either HTML5, WebWorks or as native applications using the Cascade technology.

Cascade, as Saunders demonstrated on a tablet running the new operating system, allows developers to separate the logic of the application from the design. It is very similar to the Web style sheet format known as cascading style sheets, and it allows designers to have more control over the way applications are presented to the end user.

Related Search Term(s): BlackBerry, BBX, RIM

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