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Original engages in 'gorilla' warfare

By Jeff Feinman

August 14, 2009 — By joining hands with a fellow testing company, Original Software is hoping to wedge away some of the market from the industry heavyweights.

Application quality management company Original and testing service provider AppLabs have agreed to market each other’s quality management products. Original focuses on testing automation with its TestDrive test automator and TestBench database tester. AppLabs provides offshore and outsourced testing, along with many other testing services.

George Wilson, founder and operations director for Original, said this is definitely a way for a company like Original to compete and survive against the likes of Hewlett-Packard, IBM, Microsoft and Oracle. He said that smaller companies like Original have a level of flexibility that some of the industry “gorillas” don’t.

“These large companies, when they acquire other companies, it increases the inflexibility,” Wilson said. “We’re more nimble and more agile, and we’re able to do things that they struggle to do.

“Customers want software that doesn’t jolt them and makes their lives easier at a reasonable cost. You don’t necessarily improve that process by saying, ‘We’ve got a gap there so we need to buy this.’ You improve the software process by investing in technology that will make it better.”

Wilson said there was no market pressure for either company in partnering, and that this was more a logical step than any decision forced by financial issues. The companies had been doing some work together on some projects and decided to formalize that collaboration. He added that both companies have a strong presence in both the U.S. and the U.K.

“It’s not a cost-driven exercise by any means,” Wilson said. “We’re doing really well at the moment and have a very strong pipeline in the U.S. We’re actually taking on people at the moment, so there’s lots of positive indicators.”

Original has been adding mostly salespeople as the business has been growing, according to Wilson. In April, the company relocated its U.S. office to a larger facility in Westmont, Ill.

Heading into the homestretch of 2009, Wilson expressed little concern that Original will have any trouble in an uncertain economic climate. “It’s not really a question of keeping our head above water, it’s a question of swimming hard and fast,” he said. “It’s a question of growth and stealing some of the market from the gorillas who are too busy looking at their latest acquisition.”

Related Search Term(s): AppLabs, Original, QA

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