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Industry Watch: A great time to be a developer


By David Rubinstein


 David Rubinstein
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September 7, 2012 —  (Page 1 of 2)
In a “Wall Street Journal” article from last summer, Netscape founder and venture capitalist Marc Andreessen explained why software is eating the world. It’s the transformation of every business into a software company. Amazon knocked out Borders. Netflix took out Blockbuster. Pandora and iTunes dominate the music industry. Zynga is booming while Electronics Arts and Nintendo decline.

It is this same view of the world that drove Microsoft’s release last month of Visual Studio 2012, capping a year in which the company updated its platforms and tools to an unprecedented degree in its history. Among the releases: Windows 8, Windows Phone 8, Windows Server 2012, Office 365, Windows Azure, Visual Studio 2012, and version 4.5 of the .NET Framework. The goal is to enable businesses to build software in an agile way that advances the goals of the business.

“We used to live in a world where software companies were only seen in the high-tech industry. Today, every business on the planet is a software company,” said Soma Somasegar, corporate vice president of the Developer Division at Microsoft.

There are several trends driving this, he said. First is the explosion of devices, or the notion of “BYOD” (bring your own device, for the uninitiated). In his article, Andreessen said he expects the number of people who own smartphones to reach 5 billion—BILLION—in the next 10 years, giving them, he wrote, “instant access to the full power of the Internet, every moment of every day.”

Somasegar noted that a seamless, always-on, connected experience needs to be provided for these consumers. Meanwhile, business customers need to have flexibility, agility and choices to solve business problems as soon as they arise, and to take advantage of ever-changing market opportunities to best serve their customers and attract new ones. One aspect that poses a challenge is the volume of data being generated in the world. Somasegar said businesses are asking, “How can I get my hands around it, get deep insight and turn that into a business advantage?”


Related Search Term(s): mobile development

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