From the Editors: Embrace Enterprise 2.0



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December 1, 2009 —  (Page 1 of 2)
Social networking is entering the workforce. It’s our role to support that new technology and to encourage efforts to improve business productivity using social tools.

However, we should tread cautiously. IT should not get too far ahead of management and workers and launch grand initiatives that don’t solve real business problems. We should also be careful not to impose too many controls on social computing: Centralization will stifle innovation. Top-down approaches or imposing a hierarchical model will neutralize the benefits of Enterprise 2.0.

Social networks are transforming the personal lives of many people in many parts of the world. Whether you’re in the U.S., Japan, China or Europe, it’s hard for many people between the ages of 15 and 65 to go even a few hours without checking their Facebook or Twitter account. So it’s only natural that those technologies are finding their way into the office.

If colleagues are also friends on Facebook, it seems natural to leverage that path as a more efficient vehicle for collaboration than corporate e-mail. After all, co-workers are already used to phoning or texting each other using personal cell phones instead of routing messages through the PBX.

Our advice is to watch for skunkwork initiatives in social networking, but instead of crushing them, find ways to support them using secure, scalable channels. If different business units or project teams are experimenting with separate offerings, let all those trials go forward. Social networking tools—and use cases—are changing quickly, and today’s super-popular solution may be tomorrow’s dinosaur.

Embrace the gardens of innovation within your company. Your end users are very likely smarter about these issues than anyone in the software development department; you can learn from them and benefit your entire company.

Apache’s decade of success
The Apache Software Foundation is uniquely successful, and we applaud its first 10 years of delivering software that benefits not only the Apache community, but also the software industry and enterprise developers.

When you compare Apache with other industry groups that started out to support the Java platform, like the Eclipse Foundation or the Java Community Process, you realize that they can’t be compared.



Related Search Term(s): Apache

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