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From the Editors: Covering the Apple iPad

By SD Times Editorial Board

February 15, 2010 — (Page 1 of 2)
There isn’t a single story about the Apple iPad in this issue of SD Times. That’s not because the editors don’t care about the newest consumer-electronics platform. (Is it a tablet computer? E-book reader? Movie player? Photo viewer? Perhaps it’s a giant iPod touch?) Like many in the media, the SD Times editors were watching the live tweets, the streaming video and the breathless anticipation of the latest toy to emerge from the creative mind of Steve Jobs.

The nonstop media hype around the launch of the iPad even led the staid New York Times to begin a section devoted to “Non-Apple News” in its Technology section.

While the iPad is a huge story for consumer electronics and the publishing industry (which looks at it as a next-generation e-book reader), there was no news of significance—at least in terms of SD Times’ mission as the newspaper for the software development industry, with a specific focus on enterprise IT.

That’s why we didn’t cover the launch of the Apple iPad. It’s not an enterprise IT product and doesn’t yet affect enterprise developers, at least not more than the Apple iPhone does. The iPad, after all, is designed around the same app development and distribution model as the iPhone.

Now that’s not to say that we’re uninterested in the emerging category of mobile platforms, because it’s clear that they are beginning to affect the mainstream of software developers, beyond those creating consumer-centric apps and games.

Enterprise developers (and ISVs targeting the enterprise market) are beginning to target these managed mobile devices in significant numbers. The iPhone has the highest visibility, but there’s also interest in other “app-centric” platforms for enterprise software, including Google’s Nexus One and other devices running the Android operating system, smartphones from RIM and Palm, and others.

The e-book category has always been interesting for media companies as a target for custom content and content distribution. Readers are also heating up as a software development target. The iPad is as much an e-book readers as anything else. Tellingly, Amazon is talking about releasing an SDK and an app-development model for its Kindle e-book readers. Other tablet manufacturers surely will be close behind in opening up their devices to custom software.

Related Search Term(s): Apple

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