Embarcadero's all in with All Access licensing
February 16, 2009 —
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Vendor lock-in. If you listened to small companies selling one or two task-specific development tools back in the day, this was the thing to most fear. If you bought a complete tool stack from a giant like IBM or Microsoft, you’d be at their mercy over things like pricing, bug fixes and software updates, these small companies cried.
Today, after years of consolidation have reduced the development tools market to but a few players, it turns out the big vendors aren’t all bad, and their tools are pretty darn good.
Into this landscape comes Embarcadero, fresh off its acquisition of CodeGear and the old Borland development tools, with a plan to compete. Under a new program called All Access, announced today, Embarcadero is making its database and software development tools available on-demand and for multiple platforms. One license unlocks all the tools Embarcadero sells, with all the programming and modeling languages, for all roles on a development team, according to Jan Liband, Embarcadero’s vice president of marketing. “Rather than selling a US$12 wrench and a $13 screwdriver, we’re saying, ‘Here’s our $29.95 tool chest.' ”
One of the highlights of All Access is the notion of “Instant On,” which lets users launch and run the tools instantly, without an install—except a thin client in which the tools run. “You click on the product in the client, and it instantly streams into memory, not a full install,” Liband said. “The source code can be on a drive, or a server, or over the Web.”
The “Instant On” feature currently works with older Embarcadero tools, such as DB Artisan and ER Studio, and it will be added to the CodeGear tools in a few months, Liband said.
Embarcadero has created four different licensing options, but each includes a year of maintenance, technical support and full upgrades to the tools included in that license. It also provides access to new tools that might come out in that year, “even if they weren’t in the box when they signed on,” Liband said.
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