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Coordinated effort at IBM brings new Linux servers


By Alex Handy


 Alex Handy
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December 9, 2009 —  (Page 1 of 2)
IBM has introduced a host of new Linux servers in an effort to entice enterprises into upgrading their systems’ underlying legacy applications.

The new Series z Linux servers were announced yesterday alongside an array of systems consolidation services and software products. This coordinated effort by IBM's traditionally separate products, services and hardware arms is exemplary of IBM's three-year effort to bring its disparate parts closer together.

Douglas Hunt, vice president of technology at IBM, said that for the past three years, IBM's chairman and CEO Sam Palmisano has pushed down hard on upper management to encourage more collaboration. The result is less of a focus on piecemeal software solutions, and more focus on addressing vertical markets through more robust stacks.

The new Series z Linux servers, and related software and products, were all announced at the same time, the result of the newfound collaboration within IBM. The company's three major business units, hardware, business services and business technology services, all worked together on this release.

A similar collaboration culminated in July when IBM announced a new WebSphere appliance that came from collaboration between hardware and software teams at IBM. For any other corporation, such internal collaboration wouldn't be news. But for IBM, it's a major change in the company's game plan.

“I have to give credit to the chairman. He formed the integration values team, where he took the 300 top executives [at IBM] and he measures us on a yearly basis on how we're integrating across the enterprise," said Hunt. "For the last three or four years, you've seen this pressure at the very tops of the business to demonstrate what we've done to work together to deliver higher values to clients.”

That internal collaboration has already yielded fruit, even before yesterday's Linux server announcement. Hunt pointed to IBM's release this September of Integrated Information Framework 1.3, an application framework stack specifically targeted at petroleum refineries.

While targeting a vertical market is nothing new, for IBM it is a decidedly different way of doing business. Hunt said that collaboration across the vast corporate power structure of IBM showed that customers were having trouble with IBM's software services.


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