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2009 SD Times 100 Winner's Profile: Serena


By Special to SD Times
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August 1, 2009 — 
2009 SD Times 100 Winner's Profile
Serena
Trophy Serena Software, named to the 2009 SD Times 100, is one of the most lauded developers of mashup software. The company’s solution, Business Mashups, is a platform for quickly and easily developing collaborative applications.

“Our Business Mashup application makes it very easy for non-coders to design their own collaborative applications,” says Tim Zonca, Serena’s director of product marketing. “Once they design those applications, we make it possible to deploy the software while ensuring that they have full governance. One of the worries in mashups and business process management is that, especially as things get easier, the people doing the mashups aren’t as technical as the people who developed applications in the past—and this might compromise governance. With our solution it’s simple to build and deploy the new apps, while ensuring that the application still conforms to standards.”

Using Business Mashup everyone—application developers, IT managers and business managers alike—sees rapid benefits. Meanwhile, all levels of management have insight into these critical tasks. Managers can perform trending analysis to identify performance bottlenecks. Managers can also see how teams are actually coordinating their work. The big bottom line to that is that business and technology leaders won’t become blindsided by tasks that have fallen through the cracks or have to put out nasty—and costly—fires that can affect the bottom line.

“In the past, automating a process and bringing it online would often carry a price tag of a half a million dollars just to get your first process started,” Zonca says. "Traditionally, deploying applications would also take a long time. Customers using our Business Mashups now have the technology to do lean business process management. This allows them to take a much more pragmatic and practical approach when automating their processes. Thanks to Business Mashup, they can bring up applications in a matter of days or weeks at a fraction of the cost of other, outdated business process and development methodologies.”




 




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